Some friends on Facebook linked to an article in Gawker about a new Amazon thing that, effectively, encourages one to go to a bricks-and-mortar store, find an item there, and then go home without it to buy it from Amazon. I just confirmed it by reading Amazon’s press release about the deal. Gawker plays this up a bit, beginning with a rubric “Evil” at the very top. Yet it is, at best, kicking traditional retail while its down, especially mom-and-pop stores. Of course we knew people would go to a store to look at items they would later buy online; I’m not that naive. It just doesn’t seem sporting that Amazon went public to promote this practice.
Not long ago, I would’ve yelled and stomped and said “I’m never shopping at Amazon again!” but these days, if I did that any time any company announced something nefarious or at least with unintended consequences… well, I’d have a lot more money, that’s for sure. Doesn’t mean I’m not unhappy about this. It’s just one more indication to me that this ain’t the world I thought I signed up for.